Cafe Rouge Joins Parkway

Cafe Rouge Joins Parkway





Just two weeks after the massively successful opening of Parkway shopping centre in Newbury town centre, attracting almost 100,000 shoppers in its first four days trading, Standard Life Investments is already adding to the high-quality tenant mix at the 475,000 sq ft retail and residential scheme. 


The latest signing is French-style brasserie Café Rouge which is to take a 3,267 sq ft unit arranged over two floors at the scheme’s Park Way entrance, opposite the John Lewis at home store (which opens spring 2012).


Café Rouge will be extending Parkway’s catering offer – which currently also includes Costa and the Debenhams’ new concept café Estro - providing the people of Newbury with a quality dining experience which will extend dwell time and support evening trade.


The brasserie will join the string of fashion boutiques and high-street retailers at Parkway, many of which – including Café Rouge, Jigsaw, H&M and Superdry - are new to the town, as well as anchors Debenhams and M&S and the likes of Lakeland, Paperchase and jeweller Argento. Boutique-style retailer, Mint Velvet, has also opened its doors this week to its new two-storey 1,528 sq ft corner unit at the entrance to the scheme from Northbrook Street.


A spokesman for SuperGroup regarding its new Superdry store in the town, commented: "Newbury is a great location and we're proud to have opened a Superdry store there.  We are delighted with its progress to date and it is one of the better performing stores within the Group."


Ed Jenkins, Head of UK Retail at Standard Life Investments, said: “We had a fantastic opening, almost 80% let, excellent footfall and tenants trading well above their targets.  Café Rouge will be a great addition to the line-up at Parkway and supports the occupier mix that we want to achieve for Newbury. Parkway has already added to the attraction of the town as was demonstrated by increased sales being reported by some stores in Northbrook Street since our opening and the addition of more operators over the coming months will help to secure its future as a true retail destination.”


With no more shopping centres opening until 2013, the 475,000 sq ft mixed-use scheme marks the start of a new era for the retail property industry and demonstrates Standard Life Investment’s confidence in the potential of Newbury town and its catchment.


Development managers for Parkway are Shearer Property Group. Retail letting agents are Strutt & Parker and Jones Lang LaSalle.